lthough this all sounds promising, major policy challenges face the luxury fashion industry. Among the most important is counterfeiting. An abundant number of brands within the portfolios of multinational corporations specialized in luxury goods such as French-based LVMH and Kering; who aim to maintain both accessibility and exclusivity within the highly competitive marketplace. In 2020, Kering’s President and CEO Francois-Henri Pinault reported the groups revenue to have reached 13.1 billion euros- roughly $15.49 billion in US dollars.